Take 5
Create a Business-Boosting Real Estate Channel on YouTube
By Bryan Casella
TRT: 4:17
Transcribed

Brian Casella directly addresses camera:   Want to get started in video? Trying to drive people to your YouTube channel? It's all about having a strategy, being consistent and organizing your channel for maximum exposure. 
I'm Bryan Casella, team leader for Team BC with eXp Realty of California. Let's take five minutes to learn how to grow your video program and YouTube Channel.

I started doing video on a whim, just documenting my day and offering instruction on cold calling and other activities. Now, my YouTube channel gets 10,000 views a day and I have 131,000 subscribers. I average between 100 and 150 new subscribers each day. I have 11 videos that have over 100,000 views and about 50 videos with about 50,000 views. And, I built it all organically. I dont pay for advertising to drive people to my channel. 

Here's how to have similar success. 

First, decide what your focus will be. My focus happened organically. It was 2014 and I was new to the business. I started documenting what I was doing in the early stages of growing my real estate business. For example, I would film myself doing cold calls and offer insight to others about what was working and what wasn't. Naturally, I gathered an audience of young entrepreneurs, real estate agents and others who were interested in seeing how I was building my business.

Remember, video isn't just posting on YouTube. At the same time I was building my YouTube channel, I was building my Instagram, Facebook and Snapchat audiences. It was all about growing my brand. You must cross market your video across platforms. For example, I may post one minute of a video on Instagram and in the post caption say, “If you go to the link in my bio, you can watch the rest of this video on Youtube.” I focus on pushing people from my social media to YouTube and vice versa. 

Perfection is overrated. I don't have the fanciest gadgets or a huge editing team. In fact, I usually only edit out the beginning and end when I'm turning the camera on and off. It's more about the content than it is the quality. You want your content to rise above all the noise. So, I have playlists organized by different subjects, such as door knocking. In that playlist you'll find videos of me actually door knocking and going over best practices. I have a specific playlist with videos on how to get your real estate license and another playlist for new agents with videos that show them what they need to do to grow their business and make it out alive in the first two years. I even have videos of me doing live real estate agent training. 

Organization and premium content is vital. But, it's the consistency and number of times you post each week that also help you grow. You must have at least three to four videos on your YouTube channel to create top-of-mind awareness. And, this benefits you with algorithms, too. 

So many content creators are worried if they collaborate with a competitor, their audience may leave. But I've found that when you collaborate, you literally push each other up even more because you can cross-promote between your audiences. So, find someone who is in front of an audience you want to reach and talk to them about doing a video series with you. I found some of the biggest surges in my viewership is when I cross-promoted with a person outside of real estate but doing a hobby that I loved. It led to a whole new channel and my name exploding because I got out in front of a whole new audience.

Finally, show your personality, especially in your social media videos. Prospects want to know about you, not just about your real estate listing or the house you sold. I noticed that when I was open about who I am and what I'm all about, I had a high level of loyalty from my audience because they connected with me more.

Growing your YouTube channel organically is doable if you commit the time and energy to it. Find your passion and bring it to your videos and people will notice.