Videos for Learning

Learn from the Best — Advice for Realtors from Realtors

At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.

Are You Getting the Most Out of the Tax Laws?

Are you maximizing your opportunities when it comes to the 2017 Tax Cuts and Jobs Act? Here’s a look at what you, as a Realtor, need to know — from incorporating your real estate business to deducting entertainment expenses — to help save you and your clients' money.

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The Secret to Getting More From Your Social Media — for Realtors

Are you not getting much return on your social media time investment? Don’t blame the medium. Truth is, you’re probably not sharing very compelling content. But you can change that. Learn about the latest online tools to make images, graphics videos and more that will get people’s attention.

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How Brokers Can Use Facebook Ads to Recruit Agents

If you’re looking for a new way to recruit agents to your brokerage, Facebook ads is a strategy worth trying. Unlike print and direct-mail campaigns, Facebook ads let you customize your message and target a specific audience — at a very reasonable price.

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Branding That'll Make You Stand Out From the Crowd

When developing your brand as a Realtor, many people make the same mistake — they think it’s all about them. What you really need is that special something that makes you stand out from the crowd, whether it’s a certain location, style of architecture, or a type of client.

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How to Translate Business Action into Strategy

Have you ever implemented a wildly important goal? If you are looking for a new method to reach goals and objectives, consider following the advice in the book: The 4 Disciplines of Execution. By focusing on being measurement-oriented rather than being goal-oriented, brokers and Realtors have more specific ways to track and improve business.

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Things to Know Before Launching a Real Estate Radio Show

First, come up with a theme, a name and a logo for your show. Do your research to find out what’s topical. The less your show is seen as an infomercial, the better. Your content should be about what is on people’s minds and in the mainstream media.

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What Realtors Need to Know About Working With Divorcing Couples

When you’re helping a divorcing couple sell a home — and end a significant chapter of their lives — patience and empathy are key. You’re there to help them transition through a difficult time. Both parties need to feel like they’re being treated fairly in the real estate process.

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5 Ways Realtors Can Give Back Their Community

Build a culture of giving at your brokerage by getting involved and encouraging your sales associates to participate in community services. Make it easy and fun. Sponsor events and keep an eye out for what your community really needs. Introduce people with similar interests. It’s good for business and your community.

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Creating Blog Content That Delivers Leads for Years to Come

One single successful blog post can generate leads for years to come. And a successful content marketing strategy can help you score those results again and again. It’s all about knowing your audience (millennials or boomers?), creating a content schedule, and setting clear goals.

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Watch these Dates for Key Market Research Reports

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Videos for Learning

Learn from the Best — Advice for Realtors from Realtors

Are You Getting the Most Out of the Tax Laws?

The Secret to Getting More From Your Social Media — for Realtors

How Brokers Can Use Facebook Ads to Recruit Agents

Branding That'll Make You Stand Out From the Crowd

How to Translate Business Action into Strategy

Things to Know Before Launching a Real Estate Radio Show

What Realtors Need to Know About Working With Divorcing Couples

5 Ways Realtors Can Give Back Their Community

Creating Blog Content That Delivers Leads for Years to Come