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Florida Realtors Wins NAR’s C3 Challenge to Promote C2EX

Pres. Eric Sain and CEO Margy Grant accepted a $10K check from NAR for Florida Realtors successful “You, Only Better” campaign to encourage participation in C2EX.

SAN FRANCISCO – Hearing, “You won $10,000!” started this year’s National Association of Realtors® (NAR) 2019 Conference and Trade Expo off with a bang for Florida Realtors® President Eric Sain and CEO Margy Grant.

The duo accepted a $10,000 check from NAR for Florida Realtors’ successful “You, Only Better” campaign to promote C2EX, NAR’s Commitment to Excellence program. Florida Realtors was named the winner of the state association category in NAR’s C3

Challenge contest, which sought creative campaigns from real estate brokerages, local Realtor association and state Realtor associations that encouraged participation in C2EX during the challenge period, May 1-Sept. 1, 2019.

“I’m delighted and honored to be here on behalf of Florida Realtors to accept this recognition for our efforts to promote C2EX to our members,” said 2019 Florida Realtors President Eric Sain, a Realtor and district sales manager with Illustrated Properties in Palm Beach, and 2020 chair of NAR’s Commitment to Excellence Committee. “Our ‘You, Only Better’ campaign was creative, easy-to-understand and fun, which sparked excitement among our members and generated enthusiasm to participate in the program. From our animated C2EX logo to the C2EX T-shirt to the animated video explaining C2EX and how the program can help Realtors increase their professionalism, ‘You, Only Better’ has been a hit with our members.

“And now, with this $10,000 award from NAR, we look forward to continuing our C2EX promotion and to even greater success in 2020!”

The C2EX program is not a designation or course. The online self-assessment isn’t a requirement, but a benefit available to Realtors 24-7, at their convenience. The online resource measures a Realtor’s proficiency in each of 10 elements of professionalism – 11 elements for brokers. Based on individual results, the platform generates customized learning paths, recommends experiences, and provides tools and resources to increase that Realtor’s knowledge and skillsets.

C2EX is NAR’s answer to Realtors’ call to raise the bar for professionalism.

 “From the very beginning, when NAR launched C2EX this past January, Florida’s Realtors embraced the program,” said CEO Margy Grant. “Our members are passionate about Realtor professionalism and have long supported efforts to showcase that value to consumers. I’m proud to share that during the C3 Challenge period, Florida Realtors’ participation increased by 306% – and we’re excited to build on that enthusiasm in the coming year.”

The Realtors of the Palm Beaches and Greater Fort Lauderdale (RAPB + GRFL) was also recognized by NAR for their creativity and successful campaign to promote C2EX during the C3 Challenge contest. RAPB + GRFL was named one of only six finalists in the contest’s local association category; the winner was the Realtors Association of Central Massachusetts.

NAR’s C3 Challenge contest winners and finalists

State association

Winner: Florida Realtors
Finalists: Colorado Association of Realtors
Oregon Association of Realtors
Pennsylvania Association of Realtors
West Virginia Association of Realtors

Local association

Winner: Realtor Association of Central Massachusetts (Auburn, Massachusetts)
Finalists: Baldwin Realtors (Robertsdale, Alabama)
Cheyenne Board of Realtors (Cheyenne, Wyoming)
Coastal Carolinas Association of Realtors (Myrtle Beach, South Carolina)
Peoria Area Association of Realtors (Peoria, Illinois)
Realtors of the Palm Beaches and Central Florida (West Palm Beach, Florida)


Winner: Berkshire Hathaway Home Services Real Estate Professionals (Salem, Oregon)
Finalists: Front Gate Realty (Ridgeland, Mississippi)
Coast to Canyon Real Estate (Mission Viejo, California)
BHHS Towne Realty-Chesapeake Office (Chesapeake, Virginia)

© 2019 Florida Realtors®